With the deepening of reform and opening up, China's food packaging machinery market competition has become increasingly fierce daily, foreign companies and enterprises continue to rush into China's market, the use of cheap labor in China, the production of its brand products to obtain higher profits. In the international market competition under the pressure of Chinese enterprises gradually abandoned the manufacture of low-end cheap commodity business model, to the transformation of Chinese brand manufacturing, which will help Chinese enterprises in the international brand strategy.

    Many Chinese companies have formed an alliance aimed at establishing the best international brands in China and exploring the international market. And for now, China's top companies have begun the overseas market branding, Haier, Lenovo, Galanz, Hisense, Huawei, Qingdao and ZTE and other brands have been cut out in the world. Food machinery enterprises in the gradual pace with the pace of the world, to the internationalization.

    China's food and packaging machinery has made rapid development in the past three decades. After the rapid development of the food industry, upstream suppliers such as domestic food processing machinery, food packaging machinery and food additives are promoting industrial upgrading and technological innovation. Made an indelible contribution, and jointly promote the modernization of China's food industry. In order to create a market environment conducive to accelerating the development of enterprises, and guide enterprises to establish brand awareness, enhance the spirit of innovation and expand the brand influence.

    China's food machinery and foreign food machinery in the reliability, digital manufacturing, key parts and other aspects of the gap still exists, China's food machinery industry need to focus on brand building, vigorously implement the brand-driven strategy, focusing on the development of high technological content, high added value, The market has potential brand products.

    In the "China's food machinery market depth survey and development strategy research report (2012-2016)" mentioned: China's food processing and packaging machinery enterprises nearly six thousand, and the vast number of consumers are familiar with the enterprise, but Hundreds of more small and medium-sized food companies are covered in the industry giants under the aura of their efforts and pay more need for consumer awareness and affirmation. China's small and medium-sized food enterprises in the food industry on the road fought, business growth process of hardships and sadness, China's food processing machine packaging machinery enterprises are currently in the growth period, after the initial accumulation of entrepreneurship, Is the money, but a show their own stage. China's food machinery enterprises if you want to further the achievements of the existing development, it is necessary to achieve transformation, build international brands, to create high-quality, reassuring brand.